Nobody really likes to be criticized: the word has negative connotations of someone pulling your work apart and telling you how bad it is and making you feel angry and annoyed, just like a drill instructor shouting at a new recruit. The reality is that people are often simultaneously bad at giving criticism and similarly poor at receiving it. Whilst we often like to think that we are giving out good advice and feedback, the recipient may hear our words as negative criticism and respond in a way that we had not intended.
Couching everything as mere feedback often misses the point that there may be serious performance issues that need to be addressed. That doesn't, however, mean that the manager has to adopt an overtly negative or hyper-critical approach to giving meaningful and developmental criticism. Steve Jobs and Jeff Bezos are famous for roasting colleagues, you and I have to be more positive in our approach, if we want to develop our team and deliver on our objectives.
So how do we ensure that as a manager we are a good critic to?
#1 – Accentuate the Positives
Start by praising what went well. If you start on a positive then you have the team member on side and they'll also believe that what you are telling them is balanced and considered and they may be more receptive to what you have to say. If you launch in with what went wrong, then you will alienate them from the outset and their defences will be up, even if you then proceed to give them some praise for something that went well.
#2 – Highlight Progress
Even if the performance isn't quite where it needs to be, give credit where progress has been achieved and forward momentum has been made. A key part of motivation is to feel that we are getting good at something, but if all we hear is how bad we are doing, even where some progress – however slight – is being made, then this can be a powerful de-motivator. If things have improved, then say so.
#3 – Be Encouraging
Suggest that the issue can be resolved and that the team member is capable of overcoming it and succeeding, given the right encouragement and support. Try and be nurturing towards your team, because the payback in terms of the boost to performance will be incalculable and you will be building a supportive and loyal group around you.
#4 – Share the Blame
Don’t make the team member out to be a scapegoat. If you are the manager, then some of the blame probably sits on your shoulders and if part of the reason is something that you did, or failed to do, then say so. Otherwise you will just start to build resentment and a belief that you are prepared to sacrifice others and shift the blame. Your team don’t expect you to be infallible, but they do expect you to have broad enough shoulders to admit your own mistakes when they happen.
Will Trevor is the Founder and Training Consultant at Windsor Training. Please click 'Follow' if you would like to hear more from Will in the future. Feel free to also connect via his Linkedin page, or via Twitter and Facebook or email: will.trevor@windsortraining.net
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Picture Credit: "Marine Corps drill instructor yells at recruit" by Staff Sergeant J.L. Wright Jr. - www.usmc.mil images. Licensed under Public domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Marine_Corps_drill_instructor_yells_at_recruit.jpg#
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